01 / 13
Your inbox doesn't take weekends off. Neither do your competitors.
- 127 season ticket holders haven't renewed - deadline in 2 weeks
- Fan emails pile up every weekend (47 unread)
- Local businesses asking about sponsorship - no time to follow up
- Blackburn Rovers, Burnley, Bolton Wanderers have bigger marketing teams
- Half-season tickets launched but nobody knows about it
Notifications
02 / 13
Who We Are
The Team Behind FanatIQ
75+ years of combined experience in sports technology, CRM, and fan engagement
20+ years in sports CRM — we were there when this industry was born.
We've worked through every generation of fan engagement, from SQL databases and spreadsheets to where we are now.
We built FanatIQ because we kept seeing the same problem: clubs know what they should be doing, they just don't have the capacity to do it.
FanatIQ is an AI-powered fan engagement platform that gives your team six AI specialists working 24/7 alongside your existing staff.
We don't replace your people. We give them superpowers.
- Built and exited Green 4 — CRM & ticketing for sports and leisure
- 30+ years software leadership, sold 350-person ERP/CRM business
- Founded Digital Tealeaves, established Axess AG in the UK
- Full engagement lifecycle: ticketing, CRM, access control, data
- Founded Scout7 — pioneer of recruitment SaaS in professional football
- Proven track record building sports technology businesses
- NED at TouchlineTech (grassroots fan engagement)
- Extensive network across football and sports technology
- Co-founded Scout7 — built the prototype, grew the tech team
- 30 years as a tech entrepreneur
- Building AI solutions since 2017
- Leads FanatIQ platform architecture and AI orchestration
03 / 13
Already Delivering Results
Not a concept. Not a pilot. Already working.
MK Dons — Live Now
Scout is actively working for League Two's commercial team
⚡ System learns and improves with every campaign cycle
Every campaign is split tested and continuously refined based on actual responses. The commercial team receives qualified leads with summaries and recommendations — ready to follow up, not buried in spreadsheets.
04 / 13
Meet your AI team.
Six specialists working 24/7 — five for fan engagement and revenue, plus Sophia for social media.
- Answers questions, books tickets 24/7
- Handles sponsor enquiries
- Serves fans AND businesses
- Analyzes ticketing and merch data
- Identifies at-risk fans
- Spots revenue opportunities
- Designs campaigns that fill seats
- Creates A/B tests
- Plans messaging strategy
- Sends campaigns fast
- Tracks every penny
- Handles multi-channel delivery
- Measures campaign ROI
- Picks winning variants
- Recommends next moves
- Speeds up social content creation
- Creates platform-optimised posts
- Queues weekly content schedule
How they work together
Then the insights feed back to Scout, creating a continuous improvement loop.
Fans reach Steward via:
- Website Chat
- SMS
- Twitter DM
- Facebook Messenger
24/7, any channel they prefer
Businesses reach Steward via:
- Website Chat
Sponsor enquiries handled instantly
Your team works via:
- FanatIQ App
- Slack
- Microsoft Teams
05 / 13
Steward — Your 24/7 Fan Concierge
Handling fan inquiries, booking tickets, capturing revenue — all while you sleep
Welcome to Deepdale — home of Preston North End.
Buy tickets, check fixtures, find out about hospitality and sponsorship opportunities.
💬 Before
Fan's question sits in someone's inbox over the weekend.
⚡ After
Steward answers with pricing and availability — at 10pm on a Friday.
Steward | Fan Concierge
06 / 13
07 / 13
Coach — Campaign Strategy
AI-powered campaign ideas that drive revenue and retention
StewardScoutCoachStrikerKeeper
AI Team Chat
Coach — Campaign Strategy
08 / 13
Striker — Campaign Execution
AI-powered message drafting and delivery management
StewardScoutCoachStrikerKeeper
AI Team Chat
Striker — Campaign Execution
09 / 13
48 Hours Later...
Campaign results are in. Keeper has analyzed everything.
Keeper — Results Analysis
AI-powered campaign performance and optimization
Keeper analyzes every campaign automatically.
Tracks opens, clicks, conversions, and revenue in real-time. Identifies winning variants and optimization opportunities.
Actionable recommendations, not just data.
Keeper doesn't just report numbers — he tells you what to do next to maximize revenue and retention.
10 / 13
Keeper — Results Analysis
AI-powered campaign performance and optimization
| Open Rate | 32% |
| Click Rate | 11% |
| Conversions | 5 |
| Revenue Generated | £1,925 |
| Open Rate | 41% ↑28% |
| Click Rate | 18% ↑64% |
| Conversions | 12 ↑140% |
| Revenue Generated | £4,620 |
Keeper's Recommendation
Roll out Variant B to the remaining 124 at-risk families immediately.
AI Team Chat
Keeper — Performance Analysis
Keeper analyzes every campaign automatically.
Tracks opens, clicks, conversions, and revenue in real-time.
Actionable recommendations, not just data.
Keeper doesn't just report numbers — he tells you what to do next to maximize revenue and retention.
11 / 13
Your content sorted too.
Meet Sophia — she handles your social media automatically
📱 Sophia speeds up social content creation
She pulls from match results, your fixture list, and club imagery to help create platform-optimised content. Each platform gets tailored posts (not just copy-paste). She helps queue a full week of content, not just reactive match posts. Your comms team approves everything before it goes live.
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@prestonnorthend
🎥 Watch the highlights: [link]
🎟️ Next home: Sheffield Wednesday — Book now!
Full Time at Deepdale: Preston North End 2–1 Blackburn Rovers
12 / 13
One team. Every touchpoint. Complete visibility.
Your AI team working together to deliver exceptional fan experiences and measurable results
Connected to:
- Ticketmaster
- Stripe
- Mailchimp
- Salesforce
- Hubspot
Visitors reach you via:
- Web Chat
- SMS
Your team works via:
- FanatIQ App
- Slack
- Teams
Coming Soon
Demo created by FanatIQ
13 / 13
Ready to give your fans the experience they deserve?
While giving your staff their sanity back.
- Fans get instant help, 24/7, in any channel
- Marketing campaigns that save renewals and drive revenue
- Clear ROI on every pound spent
- No dashboards to learn, no software to master
- Your AI team works while you sleep
Works with your existing systems
Pay for what you use
One team. Every touchpoint. Complete visibility.